2015 Report

Perception of independent and boutique chain schools in language travel

We commissioned StudentMarketing to compile research that would provide a comprehensive insight into the current state of the global language travel market, with a specific focus on the perception of independent schools and boutique chains on the one hand, and larger chain schools on the other.

Agencies had an opportunity to voice their preferences and experience of working with both school types, and to comment on a range of aspects that relate to the agent-provider business relationship.

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