Marketing languages other than English - Interview with Jan Capper

26 March 2015

Jan Capper is Executive Director of IALC

In a recent interview with ICEF Monitor, Jan Capper, executive director of IALC, explained the main reasons for learning languages other than English and gave study abroad agents some tips on how to market these languages.

People learn a foreign language for different reasons, including family connections, personal interest and academic study, but the main reason is work and career progression.

As the case studies of three Russian language learners illustrate, learning another language opens up new career opportunities, improves work performance and increases promotion prospects.

More about languages other than English on the IALC blog.

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Jan Capper is Executive Director of IALC

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