French language centre Lyon Bleu and tourist office Only Lyon have the same goals: to promote their city and bring more people to Lyon.
So it was natural for Frédérique Di Tullio (Director of Lyon Bleu) and Kristin Mangold (Only Lyon International Network Manager) to get together and think how to further promote Lyon as the ideal destination for a French course in France. And especially how the 1,200 students taking a French course at Lyon Bleu each year could become Ambassadors of Lyon….
The meeting has already resulted in concrete action and ideas that include:
"Vote for Lyon at the World Travel Awards" Campaign
"Become Only Lyon Ambassadors" Campaign for staff, students and host families of Lyon Bleu
Integration in Lyon Bleu's marketing tools of Only Lyon's magnificent videos and photos of Lyon
Photo Contest in Lyon Bleu "Lyon from morning to night" in July 2016
Contact has been made between the red lion of Only Lyon and the blue lion of Lyon Bleu ... ..to be continued!
Lyon Bleu International and Only Lyon join forces