{"id":12150,"date":"2025-06-16T00:52:15","date_gmt":"2025-06-16T00:52:15","guid":{"rendered":"https:\/\/www.ialc.org\/?post_type=microsite&#038;p=12150"},"modified":"2026-04-08T12:31:31","modified_gmt":"2026-04-08T12:31:31","slug":"seminari","status":"publish","type":"microsite","link":"https:\/\/www.ialc.org\/it\/salerno\/seminari\/","title":{"rendered":"Seminari"},"content":{"rendered":"<style>.kb-row-layout-id12150_f37a34-d2 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id12150_f37a34-d2 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id12150_f37a34-d2 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1180px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:64px;padding-bottom:32px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id12150_f37a34-d2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id12150_f37a34-d2 > .kt-row-column-wrap{padding-top:40px;padding-bottom:20px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id12150_f37a34-d2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id12150_f37a34-d2 alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column12150_59c197-c2 > .kt-inside-inner-col,.kadence-column12150_59c197-c2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column12150_59c197-c2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column12150_59c197-c2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column12150_59c197-c2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column12150_59c197-c2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column12150_59c197-c2{position:relative;}@media all and (max-width: 1024px){.kadence-column12150_59c197-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column12150_59c197-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column12150_59c197-c2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading12150_1d6586-c7, .wp-block-kadence-advancedheading.kt-adv-heading12150_1d6586-c7[data-kb-block=\"kb-adv-heading12150_1d6586-c7\"]{margin-top:-8px;margin-bottom:30px;text-align:center;font-size:2.77rem;line-height:1.3em;font-weight:300;font-style:normal;font-family:'Open Sans';}.wp-block-kadence-advancedheading.kt-adv-heading12150_1d6586-c7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading12150_1d6586-c7[data-kb-block=\"kb-adv-heading12150_1d6586-c7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading12150_1d6586-c7, .wp-block-kadence-advancedheading.kt-adv-heading12150_1d6586-c7[data-kb-block=\"kb-adv-heading12150_1d6586-c7\"]{margin-bottom:40px;font-size:2.4rem;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading12150_1d6586-c7, .wp-block-kadence-advancedheading.kt-adv-heading12150_1d6586-c7[data-kb-block=\"kb-adv-heading12150_1d6586-c7\"]{margin-bottom:40px;font-size:2rem;}}<\/style>\n<h2 class=\"kt-adv-heading12150_1d6586-c7 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading12150_1d6586-c7\">Programma del seminario<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I seminari iniziano il <strong>Gioved\u00ec 14 aprile <\/strong>e si svolgono presso il <strong>Grand Hotel Salerno - la sede del Workshop<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table fr-blue\"><table><tbody><tr><td><strong>Tempo<\/strong><\/td><td><strong>Titolo<\/strong><\/td><td><strong>Dettagli<\/strong><\/td><td><strong>Pubblico<\/strong><\/td><td><strong>Camera<\/strong><\/td><\/tr><tr><td>14:30\n&#8211;<br>15:30<\/td><td><strong>Panel di discussione del settore:<\/strong> Vendite dirette vs. vendite tramite agenzia:<br>Partner e concorrenti allo stesso tempo? &nbsp;<\/td><td>Navigare nelle dinamiche in evoluzione tra scuole e agenzie nell'era della trasparenza, della tecnologia e della fiducia.<br><strong>Moderato da:&nbsp;<\/strong>Scott Wade<br><strong>Partecipanti:<br><\/strong>BELTA (Brasile) Flavio Crusoe, ARSAA: Gabriela Ardito, ALTO: Claudio Cesarano, IALC: Kevin McNally<\/td><td>Scuole e agenti<\/td><td>Auditorium, Tafuri A&nbsp;<\/td><\/tr><tr><td>15:30 &#8211;<br>15:45<\/td><td><strong><strong>FELCA Presentazione delle nuove linee guida<\/strong><\/strong><\/td><td>Paolo Barilari e Scott Wade presentano e lanciano le linee guida FELCA<\/td><td>Scuole e agenti<\/td><td>Auditorium, Tafuri A<\/td><\/tr><tr><td>15:45 &#8211;<br>16:15<\/td><td><strong>Pausa caff\u00e8<\/strong><\/td><td><\/td><td><\/td><td>Atrio<\/td><\/tr><tr><td>16:15 &#8211; 16:45<\/td><td><strong><strong><strong>Visibilit\u00e0 AI per le scuole di lingue: Come apparire in ChatGPT, Gemini e Ricerca generativa.<\/strong><\/strong><\/strong><\/td><td>I futuri studenti utilizzano sempre pi\u00f9 spesso strumenti di intelligenza artificiale come ChatGPT e Gemini invece dei tradizionali motori di ricerca per ricercare le destinazioni e confrontare le scuole. Questo cambiamento sta modificando il modo in cui le scuole di lingua vengono scoperte online.<br>In questa sessione i partecipanti apprenderanno come funziona la ricerca generativa, quali sono i segnali che i sistemi di AI privilegiano e come migliorare la visibilit\u00e0 nei risultati generati dall'AI. Ci concentreremo sui passi pratici per rafforzare le pagine dei corsi e delle sedi, le FAQ e la credibilit\u00e0 online in generale.<br>I partecipanti potranno cos\u00ec disporre di un quadro chiaro per migliorare la scopribilit\u00e0 e adattare la loro strategia di reclutamento per la prossima fase di ricerca.<br><strong>Relatore:<\/strong> Philippe Taza HEM<\/td><td>Scuole<\/td><td>Paestum<\/td><\/tr><tr><td>16:15 &#8211;<br>16:55<\/td><td><strong>Destinazione Spagna e Portogallo - <\/strong>Studiare la lingua dove vive<\/td><td>Scoprite cosa vivono realmente gli studenti in Spagna e Portogallo: la vita quotidiana, le ricche tradizioni culturali, le diverse regioni e lo stile di vita unico dell'Europa meridionale.<br><strong>Scuole che presentano:<\/strong><br>Fernando Batalla (Taronja); Blanca Roters (CLIC Sevilla, C\u00e1diz &amp; M\u00e1laga), Enara Lacunza (IH San Sebastian), Alexandra Borges de Sousa (CIAL Lisbona &amp; Faro)<\/td><td>Agenti<\/td><td>Auditorium, Tafuri A<\/td><\/tr><tr><td>16:15 &#8211; 17:15<\/td><td><strong>Aumentare la visibilit\u00e0 sociale con un budget limitato<\/strong><\/td><td>Francesco de Chirico presenta una sessione pratica per le scuole di lingua su come <strong>aumentare il vostro pubblico, la visibilit\u00e0 e il coinvolgimento sui social media<\/strong> senza un budget o un team di grandi dimensioni.<\/td><td>Scuole<\/td><td>Cilento<\/td><\/tr><tr><td>16:50 &#8211; 17:50<\/td><td>Incontro con <strong>Camera di Commercio Messicana in Italia<\/strong><\/td><td>Ospitato da Francesca Romana Memoli (Accademia Italiana e Host del Workshop)<\/td><td>Agenti e scuole dal Messico<\/td><td><\/td><\/tr><tr><td>17:00 &#8211; 17:40<\/td><td><strong>Destinazione LATAM<\/strong> - Scoprire l'America Latina\nAttraverso la lingua<\/td><td>Un viaggio attraverso culture e paesaggi diversi, un'autentica immersione nella comunit\u00e0 ed esperienze di apprendimento linguistico trasformative.<br><strong>Scuole che presentano:<br><\/strong><em>Alex Gasparetti (Centro Catalina, Colombia),&nbsp;<\/em>Federico Vel\u00e1squez Pacheco (Celas Maya, Guatemala), Stefanie Vilas Boas (Caminhos, Brasile),&nbsp;<em>Marta Conesa (IH Riviera Maya, Messico), Agustin Vignale (Expanish, Argentina), Chris Reidy (Tico Lingo, Costa Rica)<\/em><\/td><td>Agenti<\/td><td>Auditorium, Tafuri A<\/td><\/tr><tr><td>17:20 &#8211; 18:20<\/td><td><strong>Crea, modifica, pubblica: Un workshop pratico sui social media<\/strong><\/td><td>Francesco de Chirico presenta un workshop pratico su come&nbsp;<strong>creare contenuti coinvolgenti per i social media con risorse minime<\/strong>. Imparate a filmare e a montare una bobina utilizzando il vostro telefono, poi&nbsp;<strong>creare il proprio video durante la sessione<\/strong>&nbsp;e vedere esempi selezionati presentati alla fine.<\/td><td>Scuole<\/td><td>Cilento<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"featured_media":0,"parent":11484,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_kad_blocks_custom_css":".entry-content-wrap {\r\n    padding: 0 !important \r\n}\r\n\r\n","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"class_list":["post-12150","microsite","type-microsite","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IALC Salerno Seminars | Language Education Professional Training<\/title>\n<meta name=\"description\" content=\"Professional seminars at IALC Salerno conference. 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