{"id":12150,"date":"2025-06-16T00:52:15","date_gmt":"2025-06-16T00:52:15","guid":{"rendered":"https:\/\/www.ialc.org\/?post_type=microsite&#038;p=12150"},"modified":"2026-04-08T12:31:31","modified_gmt":"2026-04-08T12:31:31","slug":"seminarios","status":"publish","type":"microsite","link":"https:\/\/www.ialc.org\/es\/salerno\/seminarios\/","title":{"rendered":"Seminarios"},"content":{"rendered":"<style>.kb-row-layout-id12150_f37a34-d2 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id12150_f37a34-d2 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id12150_f37a34-d2 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1180px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:64px;padding-bottom:32px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id12150_f37a34-d2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id12150_f37a34-d2 > .kt-row-column-wrap{padding-top:40px;padding-bottom:20px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id12150_f37a34-d2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id12150_f37a34-d2 alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column12150_59c197-c2 > .kt-inside-inner-col,.kadence-column12150_59c197-c2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column12150_59c197-c2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column12150_59c197-c2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column12150_59c197-c2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column12150_59c197-c2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column12150_59c197-c2{position:relative;}@media all and (max-width: 1024px){.kadence-column12150_59c197-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column12150_59c197-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column12150_59c197-c2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading12150_1d6586-c7, .wp-block-kadence-advancedheading.kt-adv-heading12150_1d6586-c7[data-kb-block=\"kb-adv-heading12150_1d6586-c7\"]{margin-top:-8px;margin-bottom:30px;text-align:center;font-size:2.77rem;line-height:1.3em;font-weight:300;font-style:normal;font-family:'Open Sans';}.wp-block-kadence-advancedheading.kt-adv-heading12150_1d6586-c7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading12150_1d6586-c7[data-kb-block=\"kb-adv-heading12150_1d6586-c7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading12150_1d6586-c7, .wp-block-kadence-advancedheading.kt-adv-heading12150_1d6586-c7[data-kb-block=\"kb-adv-heading12150_1d6586-c7\"]{margin-bottom:40px;font-size:2.4rem;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading12150_1d6586-c7, .wp-block-kadence-advancedheading.kt-adv-heading12150_1d6586-c7[data-kb-block=\"kb-adv-heading12150_1d6586-c7\"]{margin-bottom:40px;font-size:2rem;}}<\/style>\n<h2 class=\"kt-adv-heading12150_1d6586-c7 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading12150_1d6586-c7\">Programa del seminario<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los seminarios comienzan el <strong>Jueves 14 de abril <\/strong>y tienen lugar en el <strong>Grand Hotel Salerno, sede del taller<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table fr-blue\"><table><tbody><tr><td><strong>Tiempo<\/strong><\/td><td><strong>T\u00edtulo<\/strong><\/td><td><strong>Detalles<\/strong><\/td><td><strong>Audiencia<\/strong><\/td><td><strong>Habitaci\u00f3n<\/strong><\/td><\/tr><tr><td>14:30\n&#8211;<br>15:30<\/td><td><strong>Mesa redonda del sector:<\/strong> Ventas directas frente a ventas a trav\u00e9s de agencias:<br>\u00bfSocios y competidores al mismo tiempo? &nbsp;<\/td><td>Navegar por la din\u00e1mica cambiante entre escuelas y organismos en la era de la transparencia, la tecnolog\u00eda y la confianza.<br><strong>Moderado por:&nbsp;<\/strong>Scott Wade<br><strong>Participantes:<br><\/strong>BELTA (Brasil) Flavio Crusoe, ARSAA: Gabriela Ardito, ALTO: Claudio Cesarano, IALC: Kevin McNally<\/td><td>Escuelas y agentes<\/td><td>Auditorio, Tafuri A&nbsp;<\/td><\/tr><tr><td>15:30 &#8211;<br>15:45<\/td><td><strong><strong>FELCA Presentaci\u00f3n de las nuevas directrices<\/strong><\/strong><\/td><td>Paolo Barilari y Scott Wade presentan y lanzan las Directrices FELCA<\/td><td>Escuelas y agentes<\/td><td>Auditorio, Tafuri A<\/td><\/tr><tr><td>15:45 &#8211;<br>16:15<\/td><td><strong>Pausa para el caf\u00e9<\/strong><\/td><td><\/td><td><\/td><td>Vest\u00edbulo<\/td><\/tr><tr><td>16:15 &#8211; 16:45<\/td><td><strong><strong><strong>AI Visibility for Language Schools: C\u00f3mo aparecer en ChatGPT, Gemini y Generative Search.<\/strong><\/strong><\/strong><\/td><td>Los futuros estudiantes utilizan cada vez m\u00e1s herramientas de IA como ChatGPT y Gemini en lugar de los motores de b\u00fasqueda tradicionales para buscar destinos y comparar escuelas. Este cambio est\u00e1 modificando la forma en que se descubren las escuelas de idiomas en Internet.<br>En esta sesi\u00f3n, los asistentes aprender\u00e1n c\u00f3mo funciona la b\u00fasqueda generativa, qu\u00e9 se\u00f1ales priorizan los sistemas de IA y c\u00f3mo mejorar la visibilidad en los resultados generados por IA. Nos centraremos en los pasos pr\u00e1cticos para reforzar las p\u00e1ginas de cursos y ubicaciones, las preguntas frecuentes y la credibilidad general en l\u00ednea.<br>Los participantes se ir\u00e1n con un marco claro para mejorar la capacidad de descubrimiento y adaptar su estrategia de contrataci\u00f3n para la pr\u00f3xima fase de b\u00fasqueda.<br><strong>Orador:<\/strong> Philippe Taza HEM<\/td><td>Escuelas<\/td><td>Paestum<\/td><\/tr><tr><td>16:15 &#8211;<br>16:55<\/td><td><strong>Destino Espa\u00f1a y Portugal - <\/strong>Estudiar la lengua donde vive<\/td><td>Descubra lo que los estudiantes experimentan realmente en Espa\u00f1a y Portugal: la vida cotidiana, las ricas tradiciones culturales, las diversas regiones y un estilo de vida propio del sur de Europa.<br><strong>Escuelas que presentan:<\/strong><br>Fernando Batalla (Taronja); Blanca Roters (CLIC Sevilla, C\u00e1diz &amp; M\u00e1laga), Enara Lacunza (IH San Sebasti\u00e1n), Alexandra Borges de Sousa (CIAL Lisboa &amp; Faro)<\/td><td>Agentes<\/td><td>Auditorio, Tafuri A<\/td><\/tr><tr><td>16:15 &#8211; 17:15<\/td><td><strong>Aumentar la visibilidad social con un presupuesto reducido<\/strong><\/td><td>Francesco de Chirico presenta una sesi\u00f3n pr\u00e1ctica para escuelas de idiomas sobre c\u00f3mo <strong>aumente su audiencia, su visibilidad y su participaci\u00f3n en las redes sociales<\/strong> sin un gran presupuesto o equipo.<\/td><td>Escuelas<\/td><td>Cilento<\/td><\/tr><tr><td>16:50 &#8211; 17:50<\/td><td>Reuni\u00f3n con <strong>C\u00e1mara de Comercio de M\u00e9xico en Italia<\/strong><\/td><td>Organizado por Francesca Romana Memoli (Accademia Italiana y anfitriona del taller)<\/td><td>Agentes y escuelas de M\u00e9xico<\/td><td><\/td><\/tr><tr><td>17:00 &#8211; 17:40<\/td><td><strong>Destino LATAM<\/strong> - Descubrir Am\u00e9rica Latina\nA trav\u00e9s de la lengua<\/td><td>Un viaje a trav\u00e9s de diversas culturas y paisajes, aut\u00e9ntica inmersi\u00f3n en la comunidad y experiencias transformadoras de aprendizaje de idiomas.<br><strong>Escuelas que presentan:<br><\/strong><em>Alex Gasparetti (Centro Catalina, Colombia),&nbsp;<\/em>Federico Vel\u00e1squez Pacheco (Celas Maya, Guatemala), Stefanie Vilas Boas (Caminhos, Brasil),&nbsp;<em>Marta Conesa (IH Riviera Maya, M\u00e9xico), Agustin Vignale (Expanish, Argentina), Chris Reidy (Tico Lingo, Costa Rica)<\/em><\/td><td>Agentes<\/td><td>Auditorio, Tafuri A<\/td><\/tr><tr><td>17:20 &#8211; 18:20<\/td><td><strong>Crear, editar, publicar: Taller pr\u00e1ctico sobre redes sociales<\/strong><\/td><td>Francesco de Chirico presenta un taller pr\u00e1ctico sobre c\u00f3mo&nbsp;<strong>crear contenidos atractivos para las redes sociales con recursos m\u00ednimos<\/strong>. Aprende a filmar y editar un carrete con tu tel\u00e9fono, y luego&nbsp;<strong>crea tu propio v\u00eddeo durante la sesi\u00f3n<\/strong>&nbsp;y ver ejemplos seleccionados al final.<\/td><td>Escuelas<\/td><td>Cilento<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"featured_media":0,"parent":11484,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_kad_blocks_custom_css":".entry-content-wrap {\r\n    padding: 0 !important \r\n}\r\n\r\n","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"class_list":["post-12150","microsite","type-microsite","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IALC Salerno Seminars | Language Education Professional Training<\/title>\n<meta name=\"description\" content=\"Professional seminars at IALC Salerno conference. Expert-led sessions on language education trends, best practices, and industry insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ialc.org\/es\/salerno\/seminarios\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IALC Salerno Seminars | Language Education Professional Training\" \/>\n<meta property=\"og:description\" content=\"Professional seminars at IALC Salerno conference. Expert-led sessions on language education trends, best practices, and industry insights.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ialc.org\/es\/salerno\/seminarios\/\" \/>\n<meta property=\"og:site_name\" content=\"IALC\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-08T12:31:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ialc.org\/wp-content\/uploads\/2025\/06\/Frame-1000005258-6.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"10 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ialc.org\/es\/salerno\/seminarios\/\",\"url\":\"https:\/\/www.ialc.org\/es\/salerno\/seminarios\/\",\"name\":\"IALC Salerno Seminars | Language Education Professional Training\",\"isPartOf\":{\"@id\":\"https:\/\/www.ialc.org\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ialc.org\/es\/salerno\/seminarios\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ialc.org\/es\/salerno\/seminarios\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ialc.org\/wp-content\/uploads\/2025\/06\/Frame-1000005258-6.png\",\"datePublished\":\"2025-06-16T00:52:15+00:00\",\"dateModified\":\"2026-04-08T12:31:31+00:00\",\"description\":\"Professional seminars at IALC Salerno conference. Expert-led sessions on language education trends, best practices, and industry insights.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ialc.org\/es\/salerno\/seminarios\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ialc.org\/es\/salerno\/seminarios\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.ialc.org\/es\/salerno\/seminarios\/#primaryimage\",\"url\":\"https:\/\/www.ialc.org\/wp-content\/uploads\/2025\/06\/Frame-1000005258-6.png\",\"contentUrl\":\"https:\/\/www.ialc.org\/wp-content\/uploads\/2025\/06\/Frame-1000005258-6.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ialc.org\/es\/salerno\/seminarios\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ialc.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Salerno\",\"item\":\"https:\/\/www.ialc.org\/es\/salerno\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Seminars\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ialc.org\/es\/#website\",\"url\":\"https:\/\/www.ialc.org\/es\/\",\"name\":\"IALC - Quality language schools worldwide\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.ialc.org\/es\/#organization\"},\"alternateName\":\"IALC\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ialc.org\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.ialc.org\/es\/#organization\",\"name\":\"IALC - Quality language schools worldwide\",\"url\":\"https:\/\/www.ialc.org\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.ialc.org\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.ialc.org\/wp-content\/uploads\/2024\/11\/ialc-logo.svg\",\"contentUrl\":\"https:\/\/www.ialc.org\/wp-content\/uploads\/2024\/11\/ialc-logo.svg\",\"width\":148,\"height\":70,\"caption\":\"IALC - Quality language schools worldwide\"},\"image\":{\"@id\":\"https:\/\/www.ialc.org\/es\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Seminarios IALC Salerno | Formaci\u00f3n profesional en ense\u00f1anza de idiomas","description":"Seminarios profesionales en la conferencia IALC Salerno. Sesiones dirigidas por expertos sobre tendencias en la ense\u00f1anza de idiomas, mejores pr\u00e1cticas y perspectivas del sector.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ialc.org\/es\/salerno\/seminarios\/","og_locale":"es_ES","og_type":"article","og_title":"IALC Salerno Seminars | Language Education Professional Training","og_description":"Professional seminars at IALC Salerno conference. Expert-led sessions on language education trends, best practices, and industry insights.","og_url":"https:\/\/www.ialc.org\/es\/salerno\/seminarios\/","og_site_name":"IALC","article_modified_time":"2026-04-08T12:31:31+00:00","og_image":[{"url":"https:\/\/www.ialc.org\/wp-content\/uploads\/2025\/06\/Frame-1000005258-6.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"10 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.ialc.org\/es\/salerno\/seminarios\/","url":"https:\/\/www.ialc.org\/es\/salerno\/seminarios\/","name":"Seminarios IALC Salerno | Formaci\u00f3n profesional en ense\u00f1anza de idiomas","isPartOf":{"@id":"https:\/\/www.ialc.org\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ialc.org\/es\/salerno\/seminarios\/#primaryimage"},"image":{"@id":"https:\/\/www.ialc.org\/es\/salerno\/seminarios\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ialc.org\/wp-content\/uploads\/2025\/06\/Frame-1000005258-6.png","datePublished":"2025-06-16T00:52:15+00:00","dateModified":"2026-04-08T12:31:31+00:00","description":"Seminarios profesionales en la conferencia IALC Salerno. Sesiones dirigidas por expertos sobre tendencias en la ense\u00f1anza de idiomas, mejores pr\u00e1cticas y perspectivas del sector.","breadcrumb":{"@id":"https:\/\/www.ialc.org\/es\/salerno\/seminarios\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ialc.org\/es\/salerno\/seminarios\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.ialc.org\/es\/salerno\/seminarios\/#primaryimage","url":"https:\/\/www.ialc.org\/wp-content\/uploads\/2025\/06\/Frame-1000005258-6.png","contentUrl":"https:\/\/www.ialc.org\/wp-content\/uploads\/2025\/06\/Frame-1000005258-6.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ialc.org\/es\/salerno\/seminarios\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ialc.org\/"},{"@type":"ListItem","position":2,"name":"Salerno","item":"https:\/\/www.ialc.org\/es\/salerno\/"},{"@type":"ListItem","position":3,"name":"Seminars"}]},{"@type":"WebSite","@id":"https:\/\/www.ialc.org\/es\/#website","url":"https:\/\/www.ialc.org\/es\/","name":"IALC - Escuelas de idiomas de calidad en todo el mundo","description":"","publisher":{"@id":"https:\/\/www.ialc.org\/es\/#organization"},"alternateName":"IALC","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ialc.org\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.ialc.org\/es\/#organization","name":"IALC - Escuelas de idiomas de calidad en todo el mundo","url":"https:\/\/www.ialc.org\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.ialc.org\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.ialc.org\/wp-content\/uploads\/2024\/11\/ialc-logo.svg","contentUrl":"https:\/\/www.ialc.org\/wp-content\/uploads\/2024\/11\/ialc-logo.svg","width":148,"height":70,"caption":"IALC - Quality language schools worldwide"},"image":{"@id":"https:\/\/www.ialc.org\/es\/#\/schema\/logo\/image\/"}}]}},"taxonomy_info":[],"featured_image_src_large":false,"author_info":[],"comment_info":"","_links":{"self":[{"href":"https:\/\/www.ialc.org\/es\/wp-json\/wp\/v2\/microsite\/12150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ialc.org\/es\/wp-json\/wp\/v2\/microsite"}],"about":[{"href":"https:\/\/www.ialc.org\/es\/wp-json\/wp\/v2\/types\/microsite"}],"version-history":[{"count":0,"href":"https:\/\/www.ialc.org\/es\/wp-json\/wp\/v2\/microsite\/12150\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.ialc.org\/es\/wp-json\/wp\/v2\/microsite\/11484"}],"wp:attachment":[{"href":"https:\/\/www.ialc.org\/es\/wp-json\/wp\/v2\/media?parent=12150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}