{"id":12150,"date":"2025-06-16T00:52:15","date_gmt":"2025-06-16T00:52:15","guid":{"rendered":"https:\/\/www.ialc.org\/?post_type=microsite&#038;p=12150"},"modified":"2026-04-08T12:31:31","modified_gmt":"2026-04-08T12:31:31","slug":"seminare","status":"publish","type":"microsite","link":"https:\/\/www.ialc.org\/de\/salerno\/seminare\/","title":{"rendered":"Seminare"},"content":{"rendered":"<style>.kb-row-layout-id12150_f37a34-d2 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id12150_f37a34-d2 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id12150_f37a34-d2 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1180px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:64px;padding-bottom:32px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id12150_f37a34-d2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id12150_f37a34-d2 > .kt-row-column-wrap{padding-top:40px;padding-bottom:20px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id12150_f37a34-d2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id12150_f37a34-d2 alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column12150_59c197-c2 > .kt-inside-inner-col,.kadence-column12150_59c197-c2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column12150_59c197-c2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column12150_59c197-c2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column12150_59c197-c2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column12150_59c197-c2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column12150_59c197-c2{position:relative;}@media all and (max-width: 1024px){.kadence-column12150_59c197-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column12150_59c197-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column12150_59c197-c2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading12150_1d6586-c7, .wp-block-kadence-advancedheading.kt-adv-heading12150_1d6586-c7[data-kb-block=\"kb-adv-heading12150_1d6586-c7\"]{margin-top:-8px;margin-bottom:30px;text-align:center;font-size:2.77rem;line-height:1.3em;font-weight:300;font-style:normal;font-family:'Open Sans';}.wp-block-kadence-advancedheading.kt-adv-heading12150_1d6586-c7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading12150_1d6586-c7[data-kb-block=\"kb-adv-heading12150_1d6586-c7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading12150_1d6586-c7, .wp-block-kadence-advancedheading.kt-adv-heading12150_1d6586-c7[data-kb-block=\"kb-adv-heading12150_1d6586-c7\"]{margin-bottom:40px;font-size:2.4rem;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading12150_1d6586-c7, .wp-block-kadence-advancedheading.kt-adv-heading12150_1d6586-c7[data-kb-block=\"kb-adv-heading12150_1d6586-c7\"]{margin-bottom:40px;font-size:2rem;}}<\/style>\n<h2 class=\"kt-adv-heading12150_1d6586-c7 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading12150_1d6586-c7\">Seminarprogramm<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Die Seminare beginnen am <strong>Donnerstag, 14. April <\/strong>und finden statt im <strong>Grand Hotel Salerno - der Veranstaltungsort des Workshops<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table fr-blue\"><table><tbody><tr><td><strong>Zeit<\/strong><\/td><td><strong>Titel<\/strong><\/td><td><strong>Einzelheiten<\/strong><\/td><td><strong>Publikum<\/strong><\/td><td><strong>Zimmer<\/strong><\/td><\/tr><tr><td>14:30\n&#8211;<br>15:30<\/td><td><strong>Podiumsdiskussion der Industrie:<\/strong> Direktvertrieb vs. Agenturvertrieb:<br>Partner und Konkurrenten zur gleichen Zeit? &nbsp;<\/td><td>Steuerung der sich entwickelnden Dynamik zwischen Schulen und Beh\u00f6rden im Zeitalter von Transparenz, Technologie und Vertrauen.<br><strong>Moderiert von:&nbsp;<\/strong>Scott Wade<br><strong>Teilnehmer:<br><\/strong>BELTA (Brasilien): Flavio Crusoe, ARSAA: Gabriela Ardito, ALTO: Claudio Cesarano, IALC: Kevin McNally<\/td><td>Schulen &amp; Agenten<\/td><td>Auditorium, Tafuri A&nbsp;<\/td><\/tr><tr><td>15:30 &#8211;<br>15:45<\/td><td><strong><strong>FELCA Pr\u00e4sentation der neuen Richtlinien<\/strong><\/strong><\/td><td>Paolo Barilari und Scott Wade stellen FELCA-Leitlinien vor und f\u00fchren sie ein<\/td><td>Schulen &amp; Agenten<\/td><td>Auditorium, Tafuri A<\/td><\/tr><tr><td>15:45 &#8211;<br>16:15<\/td><td><strong>Kaffeepause<\/strong><\/td><td><\/td><td><\/td><td>Foyer<\/td><\/tr><tr><td>16:15 &#8211; 16:45<\/td><td><strong><strong><strong>AI-Sichtbarkeit f\u00fcr Sprachschulen: Wie man in ChatGPT, Gemini und der generativen Suche auftaucht.<\/strong><\/strong><\/strong><\/td><td>Studieninteressierte nutzen zunehmend KI-Tools wie ChatGPT und Gemini anstelle herk\u00f6mmlicher Suchmaschinen, um Reiseziele zu recherchieren und Schulen zu vergleichen. Dieser Wandel ver\u00e4ndert die Art und Weise, wie Sprachschulen online entdeckt werden.<br>In dieser Sitzung erfahren die Teilnehmer, wie die generative Suche funktioniert, welche Signale KI-Systeme priorisieren und wie man die Sichtbarkeit in KI-generierten Ergebnissen verbessern kann. Wir werden uns auf praktische Schritte zur St\u00e4rkung von Kurs- und Standortseiten, FAQs und der allgemeinen Online-Glaubw\u00fcrdigkeit konzentrieren.<br>Die Teilnehmer werden mit einem klaren Rahmen zur Verbesserung der Auffindbarkeit und zur Anpassung ihrer Einstellungsstrategie f\u00fcr die n\u00e4chste Phase der Suche abreisen.<br><strong>Sprecher:<\/strong> Philippe Taza HEM<\/td><td>Schulen<\/td><td>Paestum<\/td><\/tr><tr><td>16:15 &#8211;<br>16:55<\/td><td><strong>Reiseziel Spanien &amp; Portugal - <\/strong>Die Sprache dort studieren, wo sie gelebt wird<\/td><td>Entdecken Sie, was Studierende in Spanien und Portugal wirklich erleben - das Alltagsleben, reiche kulturelle Traditionen, vielf\u00e4ltige Regionen und einen einzigartigen s\u00fcdeurop\u00e4ischen Lebensstil.<br><strong>Schulen pr\u00e4sentieren:<\/strong><br>Fernando Batalla (Taronja); Blanca Roters (CLIC Sevilla, C\u00e1diz &amp; M\u00e1laga), Enara Lacunza (IH San Sebastian), Alexandra Borges de Sousa (CIAL Lissabon &amp; Faro)<\/td><td>Agenten<\/td><td>Auditorium, Tafuri A<\/td><\/tr><tr><td>16:15 &#8211; 17:15<\/td><td><strong>Wachsende soziale Sichtbarkeit mit geringem Budget<\/strong><\/td><td>Francesco de Chirico pr\u00e4sentiert eine praktische Sitzung f\u00fcr Sprachschulen, wie man <strong>Ihr Publikum vergr\u00f6\u00dfern, die Sichtbarkeit erh\u00f6hen und das Engagement in den sozialen Medien f\u00f6rdern<\/strong> ohne ein gro\u00dfes Budget oder Team.<\/td><td>Schulen<\/td><td>Cilento<\/td><\/tr><tr><td>16:50 &#8211; 17:50<\/td><td>Treffen mit <strong>Mexikanische Handelskammer in Italien<\/strong><\/td><td>Gastgeberin: Francesca Romana Memoli (Accademia Italiana und Gastgeberin des Workshops)<\/td><td>Agenten und Schulen aus Mexiko<\/td><td><\/td><\/tr><tr><td>17:00 &#8211; 17:40<\/td><td><strong>Reiseziel LATAM<\/strong> - Lateinamerika entdecken\nDurch Sprache<\/td><td>Eine Reise durch verschiedene Kulturen und Landschaften, authentisches Eintauchen in eine Gemeinschaft und transformative Sprachlernerfahrungen.<br><strong>Schulen pr\u00e4sentieren:<br><\/strong><em>Alex Gasparetti (Centro Catalina, Kolumbien),&nbsp;<\/em>Federico Vel\u00e1squez Pacheco (Celas Maya, Guatemala), Stefanie Vilas Boas (Caminhos, Brasilien),&nbsp;<em>Marta Conesa (IH Riviera Maya, Mexiko), Agustin Vignale (Expanish, Argentinien), Chris Reidy (Tico Lingo, Costa Rica)<\/em><\/td><td>Agenten<\/td><td>Auditorium, Tafuri A<\/td><\/tr><tr><td>17:20 &#8211; 18:20<\/td><td><strong>Erstellen, Bearbeiten, Posten: Ein praktischer Workshop zu sozialen Medien<\/strong><\/td><td>Francesco de Chirico pr\u00e4sentiert einen praktischen Workshop, wie man&nbsp;<strong>mit minimalen Ressourcen ansprechende Inhalte f\u00fcr soziale Medien erstellen<\/strong>. Lernen Sie, wie Sie mit Ihrem Handy einen Film drehen und bearbeiten k\u00f6nnen, und&nbsp;<strong>Ihr eigenes Video w\u00e4hrend der Sitzung erstellen<\/strong>&nbsp;und sehen Sie am Ende ausgew\u00e4hlte Beispiele.<\/td><td>Schulen<\/td><td>Cilento<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"featured_media":0,"parent":11484,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_kad_blocks_custom_css":".entry-content-wrap {\r\n    padding: 0 !important \r\n}\r\n\r\n","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"class_list":["post-12150","microsite","type-microsite","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IALC Salerno Seminars | Language Education Professional Training<\/title>\n<meta name=\"description\" content=\"Professional seminars at IALC Salerno conference. 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