Title1: State of the Industry: Real-Time Data on Industry Developments & Trends in 2022

For: Schools & Agents

Seminar Description: How has Covid-19 changed the international student recruitment landscape in 2022? What are the latest trends impacting agency and school recruitment? Answer these questions and more with real-time data insights in Edvisor’s ‘State of the Industry’ presentation addressing the key issues affecting student recruitment for agencies and schools in 2022.

Title2: Guaranteed Pricing for IALC Schools: Revolutionising How Agencies & Schools Work Together

For: Schools & Agents

Seminar Description: Digitalising school pricing has been a cornerstone of the Edvisor-IALC partnership since 2016. Now, in 2022, this partnership is evolving to offer Guaranteed Pricing to all IALC schools and the agencies that work with them.
Join this presentation to learn about the unique benefits available to IALC partners - schools and agencies alike! - through this exciting new innovation by Edvisor and IALC.

Edvisor presenters:

Bahar Sangar, Agency Sales & CX Manager
Bahar joined Edvisor's global team as Business Development Manager for Turkey and MENA in March 2020. Having begun her career in the financial sector working in global investment banks in the UK, Greece and Turkey, Bahar made the move to the international education sector in 2018 when she joined PeopleCert as their Business Development Manager for Turkey. Her role in Edvisor focuses on developing strong relationships with partner agencies, associations and schools and identifying opportunities to improve these partnerships through Edvisor's technology.

Carolina Costa, School CX Manager
Carolina Costa joined the Edvisor family in early 2022 as the new School Success Manager for Europe taking over the day-to-day account management of Edvisor’s school partners across the region. With over 6 years of experience working with B2B Sales within the international education industry, Carolina brings a wealth of knowledge and enthusiasm to her new role as she enters the Ed-Tech sector. Carolina has a real understanding of school recruitment needs through the positions she has held with City Education Group, Oscars International and Malvern House International and she’s applying that experience as she builds relationships with Edvisor’s growing school network across Europe. 

Title: ICEF Agent Voice

For: Schools & Agents

Seminar Description: In today’s constantly changing environment, education agents are experiencing a number of challenges. This session showcases the findings of ICEF’s 2022 agent survey for the latest perspectives on this situation and explores how schools can best support their agents and increase enrolments.

ICEF presenter:

Nick Stevenson, Director EMEA at ICEF
Nick has been at ICEF since 2014, and is responsible for business development for the EMEA, helping education and service providers build lasting relationships with quality agents. He studied Spanish & Management at the University of Leeds, including an Erasmus Year at the Universidad Complutense de Madrid, Faculty of Economics & Business.

Since graduation from university in 2008, he has been working within the international education sector, previously in business development positions with Study Travel Magazine and Inline.Marketing. He recently completed a Part-Time MBA at the University of Salford, which included a research project focused upon the future of agents.

Title: Visual communication with Generation Z

For: Schools & Agents

Seminar Description: Communication and marketing with the generation “Z”
Should you adjust to a different perception and behaviour of your target group 
in the education industry? 

We try to give some ideas and examples about the audio - visual part of it 
in addressing and using films for marketing and social media channels. 

GoAcademy presenters:

Michael Rönitz – CEO of GoAcademy! – IH Duesseldorf
More than 30 years in the education industry, founder and CEO of companies
like GoAcademy! in Duesseldorf and Mauritius, JLC – Junior Language Club,  
RRV for Accommodation and some experience with agency work and SA.
Studies in Business, Education and Psychology were a good help, but the basis for success 
is our work in an international team sharing vision, growth, understanding and cooperation.
www.goacademy.de 
   
Lucas Rönitz – Media designer at Authentic iD and GoAcademy!
Studied Media Design at IU Duesseldorf and has more than 10 years of experience
across a wide range of skills, including: directing, graphic design, photography, 
grading and editing in a variety of industries like music, fashion, publishing,
education and corporate. 
www.authenticid.de

Title: Bildungsurlaub - a piece of cake

For: Schools

Seminar Description: Bildungsurlaub, the government funded upskilling program can be tricky as every state has slightly different rules. Thomas Roth from Bildungsurlaub Approval is THE expert on Bildungsurlaub and will update you on the latest changes and simplifies the requirements. Thomas, who is also known as "Mr. Bildungsurlaub“ handles the approvals for most of the IALC schools. Thomas will also talk about the marketing and promotion of your courses as Bildungsurlaub. After this seminar Bildungsurlaub will be a piece of cake!

Bildungsurlaub Approval presenter:

Thomas Roth, owner Bildungsurlaub Approval

Thomas is for many years THE expert for Bildungsurlaub. His company Bildungsurlaub Approval handles the Bildungsurlaub for over 150 schools. Besides getting the approvals for the school, Bildungsurlaub Approval also promotes the schools on the webpage and makes sure agents and clients finding the schools, when searching for Bildungsurlaub.

Title: How to juggle sales follow up every day - leave no lead to go cold!

For: Agents mainly (though I'm happy for schools to attend too)

Seminar Description: How to juggle sales follow up every day - leave no lead to go cold!

No Fluff presenter:

Nicola Lutz is a sales trainer and coach specifically for the study abroad sector.
She helps those that need to sell do so in an authentic, customer-led way with integrity. She has the credentials to back it up - 27 year's experience of selling, sales management, sales directorship and training and coaching in international education. She is a Fellow of the Institute of Sales Professionals, which is the highest level they accredit. They also keep her up to date with her own learning of new skills, technology and methods. She is a member of the CPD Accreditation body, which means she focuses on tangible learning outcomes from my training.

On a personal note, she lives on the Kent coast in a beautiful but money pit of an old house and, once she's fed her coffee addiction, she loves nothing more than a beach walk with Bilbo, her cockerpoo dog

Title: Language Travel - German Market and Quality Approach

For: Schools & Agents

Seminar Description: Overview of the German language travel market and FDSV's approach to assuring quality language travel

FDSV presenter:

Prof. Dr. Britta Bergemann

Member of FDSV Academic Advisory Board; Professor of International Marketing, Hochschule Heilbronn University; previously Managing Director Central & Eastern Europe Dentsu Aegis Network (Carat Germany); Marketing Director Arthur Andersen; Management Consultant Arthur Andersen; Product Manager and Marketing Director Mondelez (Jacobs-Suchard Germany and U.S.); Heidelberg and Oldenburg University: M.A. Translation and Interpretation; PhD Business Administration.

Title: 5 Insider Facebook Ads Strategies To Attract And Convert More Students

For: Language school owners and marketers

Seminar Description: In this session, language school marketers will learn how to fill their pipeline with qualified leads and increase direct course enrolments with targeted Facebook Ads.

We will cover:
• How To Create Scroll-Stopping Facebook And Instagram Ads 
• How To Achieve Omnipresence And Stay In Front Of Potential Customers
• Real Case Studies And Examples Of Effective Language School Ads

This session is particularly useful for language schools that already have a strong online presence (i.e. invest time and resources into social media/content creation) and are looking to leverage this by running paid ad campaigns to drive student enquiries and course enrolments.  

Herbert Gerzer Digital presenter:

Herbert Gerzer 

Herbert Gerzer is the founder of a creative digital advertising agency that specialises in helping language schools and education businesses attract and convert more students through paid advertising campaigns.

With over 13 years of experience in the language training industry, Herbert frequently shares his knowledge of digital marketing in webinars, podcasts and at international conferences.

Title: The Erasmus+ Programme at Language Schools – Experiences and Benefits

For: Schools 

Seminar Description:

Erasmus+ for Language Schools – Internationalisation of Teaching and Learning 

GLS is a teacher training center for German as a foreign language. We strongly believe in lifelong learning and in gaining professional expertise abroad. That's why we train professionals from all over the world, and that's why we too go abroad: Funded by Erasmus+, members of the GLS academic team study best practices by learning languages at schools abroad. 

The European Erasmus+ Project is supporting Language Schools in their strive for improving teaching methods and cooperation with other schools. 

In this workshop Sandra and Stefanie will tell you more about the project “Raising awareness of Cultural Diversity & Improvement of Language Courses” and answer questions like these:

What are the benefits for teachers and learners? And how can language schools raise their participant numbers through these projects? How do schools can start their own projects?

GLS presenters:

Stefanie Hohmann – Director of Studies at GLS & Sandra Weber - Manager Summer Camps & Quality Manager School

Stefanie works in adult education and international education since 15 years and is a part of GLS Language School now for 5 years. She studied in Germany and New Zealand, worked in International Education Management at Universities and as a teacher of German as a Foreign Language. As Director of Studies at GLS she is Course Manager for the German Language Department and has a keen interest in teacher development – and therefore appreciates the possibilities of the Erasmus+  programme for Language Schools. She implemented and coordinates the Erasmus+ programme at GLS together with Sandra Weber.