Quality language schools worldwide

IALC Workshop 2008 – Munich, Germany

IALC 25th Anniversary Workshop 

Date: 24-27 April, 2008
Hosted by: BWS Germanlingua

 IALC Workshop Munich 2008Agents join IALC in Munich for 25th Anniversary Workshop with musical theme

148 invited agents from 33 countries joined IALC for a special XXV Anniversary Workshop in Munich from 24 - 27 April 2008, hosted by German language school and IALC member BWS Germanlingua. The Workshop buzzed with activity throughout the two days, as agents and schools discussed new language programmes and trends, and formed and cemented partnerships in what looks to be another good year for international study travel. The evening parties, which captured the essence of the host city, reflected the passion for music of BWS Director Florian Meierhofer.

 IALC Workshop Munich 2008A post office with a difference

The 2008 IALC Workshop took place in a former post office, now the luxury Dorint Sofitel in the heart of Munich. For delegates flying in for the three-day event from around the world, this carefully chosen hotel provided comfort, efficiency and style. For the first time, all delegates were photographed on arrival as they received their conference pack, anniversary gift and welcome Lebkuchen, a traditional Bavarian cake. 

IALC Workshop Munich 2008Whipping up enthusiasm for German in Bavaria

The Welcome Reception in the Hofbräukeller was a lively Bavarian Bierfest with singing, dancing and hearty German food and beer. To warm applause, Walter Denz, newly elected President of IALC, drew the first beer from the cask and introduced the IALC schools attending the Workshop for the first time: Mandarin House (China), Langports (Australia), NSL (Canada), Colchester English Study Centre and Margate Language Centre (England), Nelson English Centre (New Zealand), The Language Academy (USA), French in Normandy (France), Lorenzo de'Medici (Italy), Frida Spanish School (Mexico), ESADE (Spain) and new associate school ECELA (Peru). Few guests will forget the sight and sound of whip-cracking above their heads, just one of the Bavarian folk traditions on display that evening.

IALC Workshop Munich 2008Jazz in the courtyard

For the Host Party on Friday night, BWS Germanlingua provided a delicious international buffet with entertainment by a jazz singer in the historic building and courtyard where the professional, boutique German language school is located in the heart of Munich.

IALC Workshop Munich 2008Music, history and charity

The 25th Anniversary IALC Gala Dinner at Fürstenfeld Monastery began with a classical choral performance conducted by Martin Zöbeley in an awe-inspiring baroque church and ended with a disco that lasted long into the night. But the musical highlight for many was the surprise a cappella birthday song for IALC, composed and performed by host Florian Meierhofer and friends.
During the gala dinner, IALC President Walter Denz paid tribute to Renato Borges de Sousa, co-founder of IALC, who was elected Honorary Life President of IALC at the association's AGM on 24 April. Other VIPS invited to share the 25-year celebrations in Fürstenfeld were founding member and former IALC President Mary Towers (Language Centre of Ireland), Klaus Vetter of the German agency Studiosus and James Swift, former director of LAL. Official sponsor Hansemerkur Insurance was warmly thanked for its support.


 IALC Workshop Munich 2008IALC delegates help Chinese orphans

More than €5050 was raised at the IALC gala dinner for a project helping orphans in China administered by the German charity Children In Need. The donation consists of individual contributions by gala dinner guests and a matching cheque from James Swift, one of the directors of the charity and the retired owner of three former IALC schools.

 IALC Workshop Munich 2008What those photos were for…

After the Workshop, all delegates received an updated workshop manual complete with a photograph of every participant - agency, school and exhibitor - an idea of Florian Meierhofer that makes it easier for everyone to identify new business partners met in Munich.

 Praise for a special language travel workshop

"A superb workshop, where everything ran very smoothly. Both the arrangements for the working day and the entertainment were of the highest quality. Munich is a most beautiful city, which I did not know before. I have thoroughly enjoyed my first workshop, and I am sure it will be professionally useful to me."

Sarah Greatorex, Colchester English Study Centre

"A wonderful workshop! It was great, well organised, and I was really impressed by it!"

Kitty Wijsman, Weg-Wijs

"Merci pour tout! Le workshop a été un grand succès, toutes les agences avec lesquelles j'ai parlé étaient ravies. Tu nous a offert tout ce qu'il y a de mieux, le premier soir et le dîner de gala était super, la réception à l'école splendide. J'ai aussi beaucoup apprécié le concert baroque et ta performance avec le choeur, tu as décidément tous les talents. Pour ma part le fam-trip à Regensburg et Vienne étaient aussi très réussis. En général l'ambiance était amicale et décontractée et nous sommes tous repartis avec la meilleure impression possible."

Nathalie Akerlund, AVISTA/Språkreseförmedlarna

The last word goes to Florian Meierhofer, director of BWS Germanlingua:

"I am proud having had the occasion to do this for IALC, as these are just wonderful people. The IALC personal atmosphere also fits very well with the personal atmosphere we want to create in our schools."


Save the date for the IALC 2018 Workshop in Bologna Italy
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