Surprisingly little research exists into trends in demand for foreign language learning at home or abroad. IALC is delighted to have commissioned StudentMarketing to redress the balance with this detailed report, comprising primary and secondary research and providing a comprehensive analysis of the global language travel market as it pertains to learning different languages.
The power of this report lies in the primary research. In total, 466 agencies from 74 countries participated, representing a pool of more than 236,000 language travel students - some 10% of the global study abroad market.
The study provides an analysis of the trends in demand for nine major languages - Chinese, English, French, German, Italian, Japanese, Portuguese Russian and Spanish - drivers, reasons for study and age specific market breakdowns. The result is a unique piece of research into an area of life-long learning in which billions of people participate.