We commissioned StudentMarketing to compile research that would provide a comprehensive insight into the current state of the global language travel market, with a specific focus on the perception of independent schools and boutique chains on the one hand, and larger chain schools on the other.
Agencies had an opportunity to voice their preferences and experience of working with both school types, and to comment on a range of aspects that relate to the agent-provider business relationship.
The power of this report lies in the research sample achieved. In total, 472 agencies from 72 countries participated in this initiative, representing a pool of more than 230,000 language travel students.
The study also provides the most recent analysis of the programme preferences of language travel students and sheds more light on the demand for foreign languages and industry trends.
IALC and StudentMarketing would like to take this opportunity to express their gratitude towards all participating agencies for their contribution.
On the IALC blog: Newest trends among Agents: Consolidation and Quality