Quality language schools worldwide

Effective social media marketing presented by Eliza Kruczkowska

17/04/2013


Four carefully selected business development seminars for agents and schools took place at the IALC workshop in Lisbon in April. This month we profile:

Effective Social Media Marketing by Eliza Kruczkowska from Internet Advantage.

In a rapidly changing web environment, this seminar provided valuable information on how to optimise your online presence . Eliza Kruczkowska provided useful tips and backed her recommendations with multiple examples from the industry. Food for thought and for action!


Facts:
1. Over 1/3 of the world population uses the internet and 61% of those users research products or services online
2. 75% of users do not go past the 1st page of search results in search engines
3. Google changes its search algorythm 500 to 600 times a year

Tips:
1. To make sure google search engine does not cast out your site, avoid repetitive and irrelevant content, poor links from low quality websites, and slow page load times
2. Write original content (you can get users to contribute on your web pages to ensure originality)
3. Answer comments people make on websites, Facebook or LinkedIn pages
4. Test your web pages on phones and tablets

View slideshow online..



More news & offers

IALC school ACET in Cork showcases city to students through art - 19/11/2017

2018 IALC e-version directory now online - 13/11/2017

IALC Research Report on student expectations, experiences and satisfaction launches to huge reception - 13/11/2017

Spanish and internship student at Malaca Instituto inspired with a love for learning languages - 13/11/2017

IALC Turkey Roadshow 2017 successful for agents and schools - 10/11/2017

Expanish Opens Second Spanish School in Barcelona - 09/11/2017

IALC school CCEB in Australia wins Education and Training Award - 09/11/2017

Three unmissable IALC events at ICEF Berlin - 23/10/2017

We are now accepting agent applications for the IALC 2018 Bologna Workshop! - 23/10/2017

Updated Classroom Tech at Good Hope Studies - 18/10/2017

TIS Torquay International School appoints new director of studies - 17/10/2017

Still tickets available for the inaugural Women in International Education Awards by Lead5050 - 16/10/2017

Check out some of the great social activities at ELC in Sydney - 12/10/2017

IALC and JAOS unite for coordinated scholarship program - 02/10/2017

Christmas programme at IALC language school Kingsway English Centre in Worcester - 02/10/2017

News archive

Save the date for the IALC 2018 Workshop in Bologna Italy
Find out more
Learn French in Montpellier France with Institut Linguistique Adenet (ILA)
Learn English in Ireland with Alpha College, Dublin
Learn English in Worcester with Kingsway English Centre
Learn English in Broadstairs with Hilderstone
Learn English in Australia with Langports
Learn English in Cape Town South Africa with Good Hope Studies
Learn English in Australia with Byron Bay English Language School
English courses in Australia with SACE
Study English in the USA with ILI Massachusetts
Parlano Italiano - Learn Italian in Italy with Alce Bologna
Learn Italian in Milan and Florence with Linguaviva
Learn Spanish in Ecuador with Estudio Sampere
Spanish courses in Spain, Escuela de Idiomas Nerja
Spanish language class with Malaca Instituto
Spanish language courses with Instituto de Idiomas Ibiza
Spanish language courses with Clic Seville and Cadiz
Learn German in Berlin with GLS
Learn French in Paris, Bordeaux & Biarritz with France Langue
IALC 2017 Turke UED