Quality language schools worldwide

State of the Language Travel Industry - IALC Seminar

State of the Language Travel Industry - IALC Seminar

IALC Seminar: State of the language travel industry - Is your future safe?


ICEF Berlin, the study travel industry's biggest B2B event, was the perfect place to bring IALC's ground-breaking 2015 industry research to a wider audience.

In 2015, IALC commissioned unique research into trends in study travel. The report covers programme preferences, demand for different languages, agent-provider relationships and key industry trends. It was unveiled at the IALC Workshop in Rouen, France, where IALC also held an expert panel debate on the language travel industry lifecycle. This followed a first IALC industry panel in 2014 on the commoditization of language study abroad.

Speaking at the IALC seminar in Berlin were Jan Capper, IALC executive director, along with Samuel Vetrak, CEO of Student Marketing, which carried out the research, and Jean-Marc Alberola, president of Bridge Education Group, until recently IALC vice-president of marketing.

Starting from the agreed perspective that the study travel industry is at the maturity stage of its industry lifecycle, State of the Language Travel Industry - Is Your Future Safe? explored the symptoms of a mature industry as well as strategies for survival.

The options for companies in a mature industry include diversification, consolidation, vertical integration and differentiation. Taking IALC as a case study, the seminar wrapped up with a short outline of IALC's decision to embrace brand differentiation.

"The research we commissioned in 2015, together with feedback from agency owners like JC do Santos at STB in Brazil, identified a real opportunity for IALC and its member schools to differentiate our brand by emphasizing the special and very attractive characteristics of independent language schools," Capper explained. "We hope the seminar gave others food for thought and inspiration as they face a maturing study abroad industry."

- Download the IALC 2015 Study Travel Research Report
- Download the seminar presentation
- Read more on Newest trends among Agents: Consolidation and Quality - an article by Samuel Vetrak on the IALC Blog.

More news & offers

IALC school ACET in Cork showcases city to students through art - 19/11/2017

2018 IALC e-version directory now online - 13/11/2017

IALC Research Report on student expectations, experiences and satisfaction launches to huge reception - 13/11/2017

Spanish and internship student at Malaca Instituto inspired with a love for learning languages - 13/11/2017

IALC Turkey Roadshow 2017 successful for agents and schools - 10/11/2017

Expanish Opens Second Spanish School in Barcelona - 09/11/2017

IALC school CCEB in Australia wins Education and Training Award - 09/11/2017

Three unmissable IALC events at ICEF Berlin - 23/10/2017

We are now accepting agent applications for the IALC 2018 Bologna Workshop! - 23/10/2017

Updated Classroom Tech at Good Hope Studies - 18/10/2017

TIS Torquay International School appoints new director of studies - 17/10/2017

Still tickets available for the inaugural Women in International Education Awards by Lead5050 - 16/10/2017

Check out some of the great social activities at ELC in Sydney - 12/10/2017

IALC and JAOS unite for coordinated scholarship program - 02/10/2017

Christmas programme at IALC language school Kingsway English Centre in Worcester - 02/10/2017

News archive

Save the date for the IALC 2018 Workshop in Bologna Italy
Find out more
Learn French in Montpellier France with Institut Linguistique Adenet (ILA)
Learn English in Ireland with Alpha College, Dublin
Learn English in Worcester with Kingsway English Centre
Learn English in Broadstairs with Hilderstone
Learn English in Australia with Langports
Learn English in Cape Town South Africa with Good Hope Studies
Learn English in Australia with Byron Bay English Language School
English courses in Australia with SACE
Study English in the USA with ILI Massachusetts
Parlano Italiano - Learn Italian in Italy with Alce Bologna
Learn Italian in Milan and Florence with Linguaviva
Learn Spanish in Ecuador with Estudio Sampere
Spanish courses in Spain, Escuela de Idiomas Nerja
Spanish language class with Malaca Instituto
Spanish language courses with Instituto de Idiomas Ibiza
Spanish language courses with Clic Seville and Cadiz
Learn German in Berlin with GLS
Learn French in Paris, Bordeaux & Biarritz with France Langue
IALC 2017 Turke UED