Quality language schools worldwide

IALC_2015_Rouen_workshop_seminars

2016 Seminar Programme - 7 April, 14.00 - 18.00

"I learn something important for my business everytime I go."

Denis Baker, Aventure Linguistique, Switzerland

More integration for smoother cooperation between schools and agents is the theme of our 2016 Seminar Programme. Join the debate on how we can work better together through industry standardisation, digital marketing and integrated software. Then, attend an exclusive preview of the results of the 2016 IALC industry research or update your knowledge of the UK - in the top two English language destinations of the world.

 

The IALC International Workshop is the perfect place to keep up with language travel trends and discuss hot topics with owners and directors of quality-focused independent language schools and agencies.


 

Location: Marriott Hotel, Leeds

 

Room: Thomas Ambler Suite

Room: Brodrick Suite

Session 1
14:00 - 15:00

Technology: School and agent software integration - the latest trends 

Digital Marketing: When schools and agents
join forces

Session 2.a
15:15 - 16:00

The Big Debate: Standardising study travel - who are the winners?

Destination Marketing: Study destination - discover the UK's diversity

Session 2.b
16:00 - 16:45

Destination Marketing: English in the UK - opportunities and challenges

Session 3
17:00 - 18:00

Market Insight: IALC 2016 Research results - demand for foreign languages

Digital Marketing: When schools and agents
join forces

Full workshop programme

Apply now 

 

Technology: School and agent software integration - the latest trends

Find out what's new in software for the language travel industry in 2016, and what's coming next. 

Building on our first software panel in 2015, our 2016 session focuses on how the different softwares for educators and agents integrate with each other, and the features available now and coming soon that help the school-agent partnership


Time: 14:00 - 15:00 | Room: Thomas Ambler Suite | Audience: Educators & Agents 

Panel moderated by: 

Stephen Shortt, Managing Director, Alpha College of English, Dublin - IALC seminars

Stephen Shortt, Managing Director, Alpha College of English
Stephen has been involved in the language travel industry from a young age.  Focussing mainly on marketing, international communication skills and technology, Stephen has presented many industry seminars and workshops on using social media marketing and creating audio visual marketing material for language schools.  Stephen is actively involved with industry bodies such as IALC, Eaquals and MEI as well as other international marketing and business bodies.

Panelists:

Gary Bulgin, Class by Infospeed - IALC seminars

Gary Bulgin, Commercial Manager, Class by Infospeed
Gary began his career working through the summer during his time at university at King’s School of English in the early 1990’s as a Receptionist, then Travel Manager. After university, he joined King’s in the Marketing Department travelling across Europe bringing students to the King’s group schools. This was followed by a period as Regional Sales Manager covering Russia and Eastern Europe for Aspect (now Kaplan). After 8 years out of the industry as Managing Director of a pharmaceutical test company, Gary joined Cavendish School of English as Director of Operations.  Gary now works as Commercial Manager for Infospeed Ltd who produce the Class language school administration system which is used across the world

Nicolas Miller, Edvisor - IALC seminars

Nicolas Miller, CEO, Edvisor
Nicolas is co-founder and CEO at Edvisor.  Edvisor is a CRM and quoting engine for Education agencies.  In their first 18 months, Edvisor has become market leaders with more than 750 customers across 40 countries. Edvisor was founded in June 2014 in Vancouver Canada to improve the way schools and agents share information.  In 2015, Edvisor was voted the best new technology company in British Columbia. Nicolas has a MSc in Biochemistry, he loves languages, traveling, and everything related to technology startups.

Sudesh Prasad, Intrinsiq Limited - IALC seminars

Sudesh Prasad, Head of Project Development and Management, Intrinsiq Limited
Sudesh brings over fifteen years’ of experience in the technology field to his role at Intrinsiq. Since joining the team in 2015 he has managed the growth of the Cambridge, UK office as well as developing an expanding client base. He has worked internationally with positions in Vienna, Rome, New York in the museum sector moving to technology in 1998. Drawing upon his experience from diverse areas in technology and complex client requirements in the EFL sector, he oversees the inception and ongoing development of client projects; he is also the head of the Intrinsiq main development office in Cambridge.

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The Big Debate: Standardising study travel - who are the winners?

A candid discussion about the impact on schools, agents and students of standardising the components of language study abroad. 

ALTO contends that standardising basic concepts in language travel – creating a “common language and a standard way of presenting prices” – will improve communication between partners, reduce time spent analysing and comparing school offers, reduce errors and improve cooperation. The panel will debate the need and means for standardisation and its potential impact on the study abroad market.

 

Time: 15:15 - 16:45 | Room: Thomas Ambler Suite | Audience: Educators & Agents 

Panel moderated by: 

Jacqueline Kassteen, Director, ICEF Monitor - IALC seminars

Jacqueline Kassteen, Marketing consultant for international student recruitment
Jacqueline has over 15 years' marketing experience in international education, student travel, publishing, lead generation, retail, and financial services. She holds a BSc in Marketing and CELTA qualifications for adults and young learners. Originally from the US, she has lived in eight countries and is now based in London. Jacqueline joined ICEF in 2011 to launch ICEF Monitor, now the most popular website for international student recruitment. Jacqueline is a regular presenter, speaker and panellist at global events including EAIE, English UK, English USA, ICEF, IALC, ALTO, AIRC, NAFSA and others.

Panelists:

Thiago Espana, World Study - IALC seminars

Thiago España, Director, World Study and Board Member, ALTO
Thiago has worked in international education since 2001, initially as a franchisee of Brazilian study abroad agency World Study. Today he is a World Study owner and director. His belief in study travel’s potential to grow and professionalise through close cooperation between education agents and providers led to roles on the board of BELTA (Brazilian Education & Language Travel Association) and now ALTO (Association of Language Travel Organisations).  ALTO is committed to a common language and pricing structures in the language travel industry.

Nicolas Miller, Edvisor - IALC seminars

Nicolas Miller, CEO, Edvisor
Nicolas is co-founder and CEO at Edvisor.  Edvisor is a CRM and quoting engine for Education agencies.  In their first 18 months, Edvisor has become market leaders with more than 750 customers across 40 countries. Edvisor was founded in June 2014 in Vancouver Canada to improve the way schools and agents share information.  In 2015, Edvisor was voted the best new technology company in British Columbia. Nicolas has a MSc in Biochemistry, he loves languages, traveling, and everything related to technology startups.

Bob Burger, Malaca Instituto - IALC seminars

Bob Burger, Marketing Director, Malaca Instituto
With 35 years’ in language school marketing, Bob Burger has extensive knowledge of of the European, Asian and American markets. He travels extensively and makes presentations and visits key contacts in 8-10 countries per year. Involved in IALC since its foundation, he has been Marketing Director at Malaca Instituto for the last 24 years. While he enjoys travelling, returning to Pedregalejo, Malaga, is always a pleasure as is explaining to anyone why Malaga is such a great place in which to live, relax and study.

Krister Weidenhielm, ESL - IALC seminars

Krister Weidenhielm, Head of Products & Partnerships, ESL Education Group
Krister has worked in international education since 1996 and joined ESL in 1998. His key involvements have been expanding ESL’s distribution network from 1 office in Switzerland to 46 offices in 14 countries to become the largest Pan-European agency, promoting education and recruiting students in 8 languages. Krister’s focus runs from internal training and in-house coordination to external communication, product development and operations; working closely with quality partner schools to offer an industry leading service level and product range. Since 2008, Krister has been leading the redefinition of ESL Education Group objectives in terms of corporate social responsibility (CSR), promoting and raising awareness about sustainable development by integrating CSR into ESL’s portfolio. He launched a self-assessment tool for language schools to credit best practice within the industry and stimulate CSR policies in ESL’s partner schools.

 

Previous panel debates: State of the language travel industry: growth or maturity? and The future of online booking, commoditization & price wars.


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Market Insight: 
IALC 2016 industry research on the demand for foreign languages

We reveal and analyse the results of the latest industry research conducted by Student Marketing on behalf of IALC.

Understand the current position and future outlook of demand for nine languages offered by IALC and commonly studied abroad: Chinese, English, French, German, Italian, Japanese, Portuguese, Russian and Spanish. Learn about other aspects of language demand, including the reasons for studying languages other than English and how the above languages rank in their importance for study and career-related purposes.

 

Time: 17:00 - 18:00 | Room: Thomas Ambler Suite | Audience: Educators & Agents 

Presented by: 

Jan Capper, Executive Director, IALC - IALC seminars

Jan Capper, Executive Director, IALC
After a degree in Modern Languages, Jan worked for British, American and Malaysian travel companies before discovering educational travel in 1989. She was marketing director of Pitman Central College in London and subsequently GLS in Berlin. In 1996, she took up her current role at IALC.  She has also worked as a translator, copywriter, journalist and marketing consultant, holds the CIM Diploma and from 2012-15 was co-convenor of the Global Alliance of Education and Language Associations (GAELA).

Samuel Vetrak, CEO, Student Marketing - IALC Seminar

Samuel Vetrak, CEO, StudentMarketing
Samuel is the founder and CEO of StudentMarketing, a market research and business development company specializing in the global youth, student and educational travel market.
The company provides comprehensive insights on global student mobility patterns and market trends, and helps organisations to succeed in the international youth travel market (strategies, policies, solutions). 

StudentMarketing 

In April 2015, we presented the results of the first IALC Industry Research in a report packed with key industry data and supertrends, as well as insight into the perception of independent and boutique chain schools in language travel. Download the IALC Study Travel Research Report 2015.
Samuel Vetrak writes more on the subject: Newest trends among agents: consolidation and quality.


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Digital marketing: The eye of the storm

What happens when schools and agents join forces

The digital revolution has transformed the landscape of how we sell language courses. Clients are faced with a swirling array of options from language schools and agents alike, all competing directly online in an expensive maelstrom of marketing activity.

We aren’t going back to the good old days any time soon. So what model will take the school and agent relationship successfully into the future? Well it’s going to have to be collaborative, it’s most definitely going to be digital, and it will need us to look long and hard at the clients trapped at the centre of the vortex. Step into the quiet contemplation of the eye of the storm.

 

Time: 14:00 - 15:00 or 17:00 - 18:00 | Room: Brodrick Suite | Audience: Educators & Agents

Presented by: 

Richard Bradford, Disquiet Dog - IALC seminars

Richard Bradford, Managing Director of Disquiet Dog
(Digital strategy & development for the education industry)
Richard Bradford was 25 when he became co-director of an English school in France. He has held senior positions in schools and agencies ever since. At Cactus, he developed new approaches to digital marketing, web optimization and content proliferation. In two years at IH London he increased direct web-based bookings by 50% and in 2014, founded Disquiet Dog (www.disquietdog.com), a digital strategy and development consultancy purely serving the education industry. A team of twelve now support business leaders in all aspects of digital strategy, production and delivery.

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Destination MarketingStudy destination - discover the UK's diversity 

Learn about the different UK regions, their strengths and appeal for English language study through elevator pitches.

As IALC’s pre- and post-workshop fam tours will demonstrate, the UK has a host of attractive towns and cities, where students of all ages and abilities can improve their English at high-quality language centres. In this session, discover more about the diversity of the United Kingdom as an eternally popular study destination. Representatives from the UK’s different nations and regions will each present a short pitch for their area. The challenge is that they have a maximum of three minutes to win you over i.e. less than the length of an elevator ride.

 

Time: 15:15 - 16:00 | Room: Brodrick Suite | Audience: Agents

Presented by: 

Roz Rozidor, English UK - IALC Seminars

Roz Rozidor, International Manager, English UK
Roz is International Manager at English UK, a registered charity and the United Kingdom’s national association of accredited English language centres. English UK’s mission is to advance the education of international students in the English language. It works to support the continued improvement and excellence in the sector and to ensure students have a great experience learning English in the UK. A key aims is to promote the UK as the world’s premier ELT study destination.
Roz has worked in the ELT sector for more than 20 years. Before joining English UK's predecessor organisation ARELS in 2003, she taught English in Japan, Russia and the UK. 

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Destination Marketing: English in the UK- Opportunities and Challenges 

This session will give education agents vital information about studying English in the UK, the home of the English language, and give them the opportunity to discuss their experience of the UK as a destination market.

We will also inform agents about the services available to them to help them work with UK English language centres. This includes our agent training programme which aims to provide support to continually develop the quality and effectiveness of agents representing UK education.

 

Time: 16:00 - 16:45 | Room: Brodrick Suite | Audience: Agents

Presented by: 

Helen Obaje, British Council - IALC seminar

Helen Obaje, Professional Development Manager (Agents), British Council
Helen manages the Education UK Certificate for Agents and Education Advisors at the British Council, and the professional development programme for Global staff working in International Higher Education, she is responsible for monitoring and enhancing both the internal and external training. With an  MA in Technology she has  focused on developing the use of technology for teaching. Prior to working at the British Council she has worked in a diverse range of education institutions.

Tom Pool, British Council - IALC seminar

Tom Poole, Destination UK Promotion Manager, ELT, British Council 
Tom Poole is the British Council’s Destination UK Promotion Manager, ELT. Tom’s role is to promote the UK as the number one destination to learn English, Tom promotes British Council marketing opportunities and engages UK institutions and agents at overseas workshops and exhibitions.


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Full workshop programme

Apply now 

Jan Capper, Executive Director, IALC - IALC seminars

Jan Capper, Executive Director, IALC
After a degree in Modern Languages, Jan worked for British, American and Malaysian travel companies before discovering educational travel in 1989. She was marketing director of Pitman Central College in London and GLS in Berlin until 1996, when she took up her current role at IALC.  She has also worked as a translator, copywriter, journalist and marketing consultant, holds the CIM Diploma and is Co-convenor of the GAELA.

Samuel Vetrak, CEO, Student Marketing - IALC Seminar

Samuel Vetrak, CEO, StudentMarketing
Samuel is the founder and CEO of StudentMarketing, a market research and business development company specializing in the global youth, student and educational travel market.
The company provides comprehensive insights on global student mobility patterns and market trends, and helps organisations to succeed in the international youth travel market (strategies, policies, solutions). 

IALC 2016 Workshop in Leeds and York

Event: IALC 2016 Workshop
Dates: 7-10 April 2016
Location: Leeds & York, UK (map)
seminars: Leeds Marriott Hotel
workshop: Leeds Royal Armouries
Hosted by: CES Leeds & Melton College, York
Educators: IALC-accredited language schools

#IALC2016

General information

ProgrammeSeminarsFam-trips: UK & IrelandPre-workshop visit to YorkCompanion toursFrequently asked questions

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Host language schools

CES Leeds and Melton College York